Privacy Policy | Clickavate

1. Overview

At Clickavate, we are committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.

2. Information We Collect

Personal Identifiable Information (PII): such as name, email, phone number, and billing details.
Marketing Data: including preferences, feedback, and engagement with emails or ads.
Technical Data: IP address, browser type, device identifiers, location, and cookies.
Usage Data: pages viewed, time on site, referral sources, and click behaviour.

3. How We Collect Information

Direct interactions via contact forms, email sign-ups, consultations, or service inquiries.
Automated technologies such as cookies, analytics tracking, and server logs.
Third-party tools and platforms (e.g., Google Analytics, Meta Pixel, Mailchimp).

4. How We Use Your Information

To provide and manage our services, campaigns, and reporting.
To personalise content, recommendations, and advertising.
To communicate with you, including newsletters, updates, and account support.
To comply with legal obligations and enforce agreements.
To improve our website, marketing strategies, and customer experience.

5. Cookies and Tracking Technologies

We use cookies and tracking technologies to improve functionality, analyse traffic, and personalise content and ads. You can manage your cookie preferences through your browser or via our cookie consent banner. For more info, see our Cookie Policy.

6. Legal Basis for Processing

We only process your data where a lawful basis applies, including:

Consent: when you opt-in to receive marketing or allow cookies.
Contract: to perform a contract or respond to a service request.
Legal obligation: to comply with regulatory or tax requirements.
Legitimate interests: to improve our services or market relevant offerings.

7. How We Share Your Information

We do not sell your personal data. We may share data with trusted third parties including:

Analytics tools (e.g., Google Analytics, Hotjar).
Email marketing platforms (e.g., Mailchimp, Brevo).
Advertising platforms (e.g., Meta Ads, Google Ads, LinkedIn).
CRM and project management systems (e.g., HubSpot, Asana).
Professional advisors (e.g., accountants, legal counsel) where necessary.

8. International Data Transfers

Where data is transferred outside the UK or EEA, we ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent protections under applicable data privacy frameworks.

9. Data Security

We implement appropriate security measures to protect your data from unauthorised access, alteration, disclosure, or destruction. These include encryption, secure servers, access controls, and staff training.

10. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law (e.g., for tax, legal, or reporting requirements). Data may be anonymised for research or statistical purposes.

11. Your Rights

You have rights under the UK GDPR, including:

The right to access, rectify, or erase your data.
The right to object to processing or restrict processing.
The right to data portability.
The right to withdraw consent at any time.
The right to lodge a complaint with the ICO (Information Commissioner’s Office).

12. Data Controller & Contact

Clickavate is the Data Controller for all data collected. To exercise your rights or ask questions, contact us at:

Email: info@clickavate.co.uk

Clickavate, Biggleswade, UK (full address on request).

13. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our operations. The most recent version will always be published on our website. Your continued use of our services constitutes acceptance of these changes.